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Why Use a REALTOR®?

Working with a REALTOR® makes all the difference — because a REALTOR® is a
member of your local real estate board, provincial/territorial association, and The Canadian Real Estate Association. This obliges the REALTOR® to conduct business in accordance with high standards of business practice and to a strict 
code of ethics.  

The code of ethics describes the optimum performance the public has a right to expect and makes that performance the “norm” for all members of the association. A REALTORS® commitment to high standards of professional conduct works to the advantage of buyers and sellers alike. For example:

  • A REALTOR® is knowledgeable about developments and trends in real estate.
  • A REALTOR® is obliged to provide fair treatment to all parties in a transaction.
  • A REALTOR® is committed to ongoing education to increase competence and effectiveness in real estate trading.

Whether you’re buying or selling a home, you can be assured of a commitment to public service and protection if you use the services of a REALTOR®. This assurance makes all the difference. There are four important qualities on which a REALTOR® builds his/her business:

Knowledge – If knowledge is power, then a REALTOR® is the most powerful professional ally you can have when it comes to selling or buying your home. A REALTOR® will get you the facts: comparable prices, neighborhood trends, housing market conditions, and more.

Trust – So hard to earn, so easy to lose. That's why your trust is a REALTORS® most prized possession. They'll work hard to earn it, and even harder to keep it. Whether you're buying or selling, your REALTOR® will keep you informed of developments in your transaction, and be there for you the moment you need help.

Service – It's an attitude. As members of The Canadian Real Estate Association, REALTORS® are totally committed to the highest levels of client and customer service. They listen to you. And they answer to you. And she or he will bring professional negotiating skills, crucial knowledge of the real estate market, and a firm appreciation of the neighborhood.

Integrity – Either you have it or you don't. There are no shades of gray when it comes to honesty and forthrightness. And remember, only a REALTOR®, a member of the Canadian Real Estate Association, has access to the Multiple Listing Service®, Canada's most powerful real estate marketing system. For more information about the Canadian Real Estate Association, visit their website at